A living brand board the whole studio builds from.
Palette
Typography
Urbanist · Display
Urbanist · Body copy that feels clean and modern.
Tone of voice
Warm, confident, helpful. We speak like a trusted teammate, never pushy. Short sentences. Real benefits over hype.
Positioning
Handmade-feel products for people who want something with soul, delivered with the polish of a premium brand.
Answer a few quick steps and we build a complete, evidence-based brand identity, with a downloadable brandbook.
Step 1 of 10
The basics
Confirm what your brand is about. We pre-filled what we already know.
Your own idea & vision
This matters most. What should this brand stand for, and what feeling should it give?
Your competitors
Paste links to competitors. We read their pages to find gaps you can own.
Personality & playfulness
Where does your brand sit, and how should it feel?
Balanced
Real Amazon reviews
Paste real reviews of products like yours. This is the richest signal for how customers talk.
Reddit & forum conversations
Threads where your customers discuss the problem in their own words.
Who buys from you?
Describe your customers as you see them today.
Visual preferences
Any colors, styles or vibes you love, or want to avoid.
Brands you admire
Inside or outside your niche. We learn the qualities you like.
Anything else, then generate
Add anything we missed, then build your brand identity.
We will produce positioning, personality, colors, fonts, tone of voice, taglines, logo concepts, imagery direction and detailed personas, plus a downloadable brandbook PDF.
Data specialist
Ask anything about your store
It reads your store, data and branding.
Development
Describe it, and watch it build. Sections, landing pages and advertorials, from a prompt, a screenshot or a reference site.
What do you want to build?
Choose a starting point. You can start a new build at any time.
Section or block
A single section or component, from a prompt or a screenshot. (2 credits)
Product page
A complete, high-converting Shopify product page, end to end. (5 credits)
Advertorial
A full native-ad story funnel that warms up and sells. (5 credits)
Edit cart drawer
Pull your cart drawer and add timers, reward bars, badges and upsells.
Build a bundle
A high-converting bundle or offer page for your products.
Variant swatches
Turn your product variants into visual swatches that show the variant image, like Swatch King.
Prebuilt sections
Ready-made sections and blocks you can preview and drop straight in.
Create
Section or block
A single section or component, from a prompt or a screenshot.
Product page
A complete, high-converting Shopify product page end to end.
Advertorial
A full native-ad story funnel that sells.
DevelopmentSection or block
yourstore.com
What should we build?
Pick a mode, describe your idea below, then generate to preview it here, live on desktop and iPhone.
Designing…
Something not working, or want a pro to take over?
Variant swatches
Connect your store to push swatches.
#111111
Dot
Options with these names show image or colour swatches. Anything else (like Size) becomes text pills.
Live preview
Swatches are added as a safe overlay on your product pages: your theme keeps working, and Remove takes it back out. Pushing edits your live theme, so make a back up first.
DevelopmentEdit cart drawer
Connect your store to load themes.
Reward progress barFills as items are added
#00D9A8
Countdown timerUrgency container
BG
Aa
Low stock urgencyPulsing "running out" dot
Dot
Savings summaryShow how much they save
Aa
Delivery promiseOrder-within countdown + date
Aa
Shipping protectionToggle adds a product to the cart
Aa
When the customer flips the switch, this product is added to the cart; switching it off removes it. The price shown is the product's real price, so no fake fee is created.
Discount codeApply a code in the drawer
Btn
Trust badgesBelow the checkout button
Select which icons to show (real Shopify icons on your store):
★
Upsell bundleRecommended add-on
Box
Card
Btn
Aa
Custom HTMLAdd your own block
Items in cart 2
Add items to see the reward bar fill and unlock steps. Connect your store to preview with your real products.
Upload a screenshot of the cart drawer you want. Selluxe recreates it pixel-faithfully and wires up the full cart functionality (line items, quantity, subtotal, totals, countdown timers, reward bars and discounts) automatically. It works on any theme and does not touch your existing layout.
Click to upload a cart drawer screenshot
PNG or JPG
Colours & styleRecolour each element separately
Upsell productsShown in the recommended area
Shipping protectionLink a product the customer can toggle on
When the customer flips the switch, this product is added to the cart; switching it off removes it again. The price shown is the product's real price, so no fake fee is created.
Payment badgesOfficial icons, choose which to show
The correct payment icons render on your live store. The preview shows them as labels.
Countdown timerEdit the text or remove it
The {timer} token is replaced by a live 10:00 to 00:00 countdown that resets whenever the cart changes.
Reward tiersAdd, remove, label and pick icons
Everything else stays exactly the same; only what you write is adjusted.
Cart drawer generated and shown on the right. Use "Save backup" then "Push to theme" above to publish it.
Recreating your cart drawer…
Your generated cart drawer preview will appear here, exactly as it will look live.
Live preview at real cart drawer size, with sample products
DevelopmentBuild a bundle
Connect your store to load themes.
Bundle settingsHeading, layout, variants
Bundle tiersEach quantity option
DesignColors & corners
Card
Sel
Acc
Aa
Bdg
Aa
Btn
Aa
This preview uses demo pricing. On your store the widget reads the real product price and variants.
DevelopmentEdit product page
Connect your store to load live pages.
yourstore.com/products/...
Your product page renders here
Pick a product above to pull and render its live page, then describe any change below.
Rendering your product page…
Describe the change you want on this product page
DevelopmentPrebuilt sections
Learn
Guides
Short, practical playbooks from the Selluxe team.
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Library
Saved sections
Everything you generated, ready to reuse or push to your theme.
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We're here
Support
Open a ticket and chat with the Selluxe team, or find a quick answer below.
Your tickets
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Frequently asked questions
Community
Forum
Share wins, ask questions and learn from other store owners. Verified members have proven, real results.
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Optimise
A/B tests
Pick a product, split its traffic between the current template and an alternate template on the same URL, and see which one makes more money.
New A/B test flow
Click each step to set it up, then launch.
1 · Theme snippet
Paste this once, just before </head> in your theme.liquid. It assigns each visitor to A or B, serves the B group your alternate template on the same URL (via ?view=), keeps them on the same version, and briefly hides the page to avoid any flicker.
2 · Purchase pixel
In Shopify: Settings > Customer events > Add custom pixel, paste this, Save and Connect. It reports each purchase back to the right variant.
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Grow at your pace
Connect more stores and unlock more of the studio as you scale.
Free
Try the studio with one store.
€0/mo
1 Shopify store
Performance dashboard (no Clarity setup)
Brand identity board
Forum access
AI CRO Specialist
Cart drawers, bundles, sections & blocks
Product pages & advertorials
No build credits
Starter
For a single store finding its feet.
€29/mo
1 Shopify store
Full performance dashboard
Brand identity board
AI CRO Specialist
Create cart drawers, bundles, sections & blocks
Create product pages & advertorials
100 build credits / mo
Best value
Growth
For brands scaling across a few stores.
€79/mo
Up to 3 Shopify stores
Full performance dashboard
Brand identity board
AI CRO Specialist
Create cart drawers, bundles, sections & blocks
Create product pages & advertorials
500 build credits / mo
Scale
For agencies and multi-brand operators.
€199/mo
Up to 10 Shopify stores
Full performance dashboard
Brand identity board
AI CRO Specialist
Create cart drawers, bundles, sections & blocks
Create product pages & advertorials
Unlimited build credits
Need more build credits?
Top up anytime. Each pack adds 250 build credits and never expires.
1
250 credits · €19
Account & stores
Manage your plan and connect the Shopify stores you run.
Account name
The name shown across your dashboard.
Language
Choose the language for your whole dashboard.
Growth plan
1 of 3 stores connected
Team members
Your Shopify stores
Connect another store
Admin preview
Jouw coaching traject
Volg het pad van nul tot je eerste verkopen en daarna opschalen. Rond elke fase af om de volgende te ontgrendelen. Bij elke stap hoort een video en een actie die je met de Selluxe tools meteen uitvoert.
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Admin
Clients
Every store on Selluxe.
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Admin
Revenue
Recurring revenue across all clients.
By plan
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Admin
Forum tools
Search posts and people, and set member roles.
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Admin
Support
Every support ticket and bug report from your clients, in one place.
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Admin
Train the data specialist
Teach the chat how to handle situations. It uses these for judgement, it does not copy them blindly.
Existing training
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Admin
Prebuilt sections
Add ready-made sections clients can preview and drop in.
Library
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Admin
Templates & rules
Reference templates the AI builder uses, and negative-prompt rules per type.
Add a template
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Negative prompts (rules)
Reference library (generator)
Approved sections the AI builder uses as a style and convention reference when generating from a screenshot or prompt. The generator pulls a few relevant ones by type and follows their conventions, it does not copy them.
Bulk import (JSON or CSV)
JSON: an array of objects with name, type (section or block) and liquid, plus optional category, tags, image_url. CSV: a header row name,category,type,liquid,tags,image_url with quoted fields.
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Admin
Guides & videos
Add video guides clients can watch in their dashboard.
Published guides
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Request
Save to your theme
This adds the section as a .liquid file in your theme's sections folder. You can then add it from the Shopify theme editor.
We split this into separate, numbered sections (01, 02, ...) and build a template that places them in order. The header and announcement bar are left to your theme. For a product page we keep Shopify's standard product form (gallery, variants, add to cart) and add the rest as sections around it.
Connect a Shopify store
Step 1 of 2 · Connect your custom app. Use your app's API key + secret key (recommended, never expires on you), or paste a permanent Admin API access token. We use it to sync products, orders and metrics, add sections and edit the cart drawer.
Admin API access scopes
In your custom app, open Configuration and under Admin API access scopes paste these, then install the app. They let us sync products, orders and metrics, add sections and edit your theme.
Step 2 of 2 · Connect Microsoft Clarity for visitor-behaviour insights (heatmaps, scroll depth, rage clicks). Optional, but recommended.
Tutorial
New support ticket
New forum post
New A/B test
Goal: a completed purchase. We compare revenue and conversion rate between A and B.